The purpose of this guide is to provide a set of tools and standards to enhance the fan experience across the SONY BMG Music online network of artist and label websites and support the production processes required to build and maintain these sites.
The guide includes standards and code for a set of website features and tools, including a core of required elements. It also provides a set of coding, page naming, site structure, and metrics tagging standards that are key for constructing, tracking, and efficiently managing this network of sites that spans many parts of the organization.
This guide should be used for both internal teams and outside firms and contractors to ensure that they deliver sites that meet SBMG's functionality and coding specifications. It will be continuously iterated as tools and technologies evolve, with new versions being published here online.